Feedback Needed A.S.A.P. Please ?

OK, I know what it is like to live with an art director who has his own ideas. I was about to tell you to let him do the job that he knows while you do yours, but I have to admit that his style is heavy and serious. Not at all conducive to children's photography. I would suggest he try his methods with a "lighter" more "housewife/mom" appeal.